![How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk](https://www.peterfisk.com/wp-content/uploads/2020/06/Yeezy-Kanye.jpg)
How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk
![Forbes on Twitter: "West launched Yeezy in collaboration with Nike in 2009, then left for a new shoe deal with Adidas in 2013 https://t.co/comRyHsh4A" / Twitter Forbes on Twitter: "West launched Yeezy in collaboration with Nike in 2009, then left for a new shoe deal with Adidas in 2013 https://t.co/comRyHsh4A" / Twitter](https://pbs.twimg.com/media/D_DmujWXkAAGY9k.jpg)
Forbes on Twitter: "West launched Yeezy in collaboration with Nike in 2009, then left for a new shoe deal with Adidas in 2013 https://t.co/comRyHsh4A" / Twitter
![Kanye West and Gap have billion-dollar ambitions for Yeezy deal to match his lucrative Adidas footwear collaboration | South China Morning Post Kanye West and Gap have billion-dollar ambitions for Yeezy deal to match his lucrative Adidas footwear collaboration | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/03/19/8602ed3d-3e24-4459-b3f4-3b0699689d7a_577911fe.jpg)