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Social media fuels Under Armour's latest Rule Yourself campaign – Baltimore Sun
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Under Armour Is Playing a New Social Media Game: Leveraging Owned Media | Intrepid Marketing Group
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Under Armour launches new ad campaign targeting women – Baltimore Sun
Under Armour officially announces partnership with Dwayne Johnson
Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post
Under Armour Launches #ImPretty Campaign | SGB Media Online
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Under Armour Launches 'Rule Yourself' Campaign
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Under Armour hijacks social media conversations in challenge to fitness enthusiasts | Campaign US
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Under Armour: ad spend in the U.S. 2019 | Statista
Under Armour's Kevin Plank pushes new ad campaign: 'the only way is through'
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Under Armour #RuleYourself | Digitas Amsterdam
Under Armour Uses User-Generated Content in E-Commerce Strategy
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For Under Armour, a Focus on Shoes - Advertising - The New York Times