![The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed](https://cdn.businessinsider.nl/wp-content/uploads/2019/08/3004edc1483ead868d0bc9ee92fbcecca3e3b97b-800x400.jpg)
The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed
![Amazon.com: Nike Men's Sportswear Just Do It. T-Shirt, Shirts for Men with Classic Fit, Black/Mystic Red/Platinum Tint, S : Clothing, Shoes & Jewelry Amazon.com: Nike Men's Sportswear Just Do It. T-Shirt, Shirts for Men with Classic Fit, Black/Mystic Red/Platinum Tint, S : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/810zskkVlsL._AC_UY1000_.jpg)
Amazon.com: Nike Men's Sportswear Just Do It. T-Shirt, Shirts for Men with Classic Fit, Black/Mystic Red/Platinum Tint, S : Clothing, Shoes & Jewelry
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg?quality=75&width=640&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Brand Ratings: Nike, Just Do It. When a campaign can elicit enough… | by Vincenzo Landino | Sports PR Observer | Medium Brand Ratings: Nike, Just Do It. When a campaign can elicit enough… | by Vincenzo Landino | Sports PR Observer | Medium](https://miro.medium.com/max/825/1*2rakHI9JcCjKFm9SiBxTyg.jpeg)